Plant-based Milk Alternative Development
Developed plant-based milk ingredients and validated them with customers through the Challenge Semester and the Ministry of Science and ICT lab startup support program.
2021.06 – 2022.02Ingredient development · Customer interviews
15 in Korea · 35 abroadCustomer interviews
What I did
- Researched and compared plant-based milks in Korea and abroad: ingredients, additives, prices, customer reactions and sales channels
- Developed ingredients by testing grain, legume and nut bases with emulsifiers, thickeners, enzymes and acidity regulators
- Improved body, texture and foaming with plant-based fats, drawing on papers and patents from Korea and abroad
- Logo and packaging design in collaboration with a designer
- Selected as a team for the lab startup support program; completed training in lean startup, hypothesis testing and business models
- Interviewed 50 people, including baristas, vegan customers, lactose-intolerant customers and sales reps of milk-alternative companies, to define the product's core value