What I did
A vegan bakery pop-up that opened when school holidays, a cold wave and the move to Level 2.5 social distancing all came at once.
- Daily Instagram posts from a month before opening, collaborations with Twitter influencers
- Anticipation built before opening: a queue on opening day and a sell-out within 2 hours
- Regular pop-ups to bring in new customers and keep existing ones
- Grand Prize for best operation, Youth Kium Restaurant Sinchon
What I learned
- How much pre-launch marketing that builds anticipation pays off
- How hard it is to forecast demand and match production to it