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Running the Brunch Café 'Very Very Salty'

Ran a matcha latte · salt bread · brunch café in front of Ewha Womans University for three and a half years, turning a third-floor alley shop into one with a queue.

2022.10 – 2026.03Owner · Operations (menu development, marketing, store and staff management)
3 yrs 6 mosRun for
Salt bread recipe for a café in PortugalRecipe transfer abroad
Instagram @very_very_salty ↗
The shop on a business day (customers' faces blurred)

What I did

  • Matcha latte, salt bread and brunch menu built around the customers of the area (in front of Ewha Womans University)
  • Exam-period snacks and campus event snacks supplied in partnership with the university
  • All-round operations: menu development, promotion, store management, hiring and training staff
  • Known by word of mouth as 'the matcha spot in front of Ewha', despite a hard-to-spot third-floor alley location
  • Taught the salt bread recipe and set up the baking equipment for 'Kuji', a café in Porto, Portugal, which led to local sales (2025.12)

What I learned

  • How to set priorities within limited time and budget
  • How to coordinate between people with different positions: staff, suppliers and customers